{"id":173141,"date":"2026-08-18T08:00:37","date_gmt":"2026-08-18T06:00:37","guid":{"rendered":"https:\/\/www.mistrend.ch\/mis-trend-acquiert-la-technologie-de-la-start-up-fribourgeoise-about-you-services-sa-2\/"},"modified":"2026-08-18T08:34:49","modified_gmt":"2026-08-18T06:34:49","slug":"mis-trend-acquiert-la-technologie-de-la-start-up-fribourgeoise-about-you-services-sa","status":"publish","type":"post","link":"https:\/\/www.mistrend.ch\/it\/mis-trend-acquiert-la-technologie-de-la-start-up-fribourgeoise-about-you-services-sa\/","title":{"rendered":"MIS Trend acquiert la technologie de la start-up fribourgeoise About You Services SA."},"content":{"rendered":"<p>Lanc\u00e9e en 2020 en Suisse romande, l&#8217;application de sondages About You avait rapidement r\u00e9uni un panel important de presque 50&#8217;000 personnes. Elle permet de poser des questions courtes directement sur mobile, avec des r\u00e9sultats quasi imm\u00e9diats.<\/p>\n<p>Pour vous, cela ouvre trois possibilit\u00e9s :<\/p>\n<ul>\n<li>des r\u00e9sultats disponibles quasi imm\u00e9diatement sur certains types de questions,<\/li>\n<li>des nouvelles possibilit\u00e9s d\u2019analyse gr\u00e2ce \u00e0 la mutualisation des donn\u00e9es,<\/li>\n<li>un meilleur acc\u00e8s aux publics jeunes, historiquement difficiles \u00e0 atteindre par les m\u00e9thodes \u00ab\u00a0classiques\u00a0\u00bb.<\/li>\n<\/ul>\n<p>Ces solutions viendront compl\u00e9ter notre offre existante, sans la remplacer. Nos m\u00e9thodes, notre rigueur et vos interlocutrices et interlocuteurs habituels restent inchang\u00e9s. C&#8217;est pr\u00e9cis\u00e9ment cette combinaison qui nous int\u00e9resse : l&#8217;agilit\u00e9 d&#8217;une technologie r\u00e9cente, adoss\u00e9e \u00e0 pr\u00e8s de cinquante ans d&#8217;exp\u00e9rience m\u00e9thodologique.<\/p>\n<p>Ce partenariat comprend \u00e9galement un volet humain. Julien Kolly, co-fondateur d&#8217;About You, rejoint notre direction comme responsable de la communication et de la digitalisation. Vincent Tournier, ancien CTO d&#8217;About You, devient le CTO de l&#8217;institut. Tous deux int\u00e8grent le comit\u00e9 de direction. Guillaume Heck rejoint pour sa part notre Conseil d&#8217;administration.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lanc\u00e9e en 2020 en Suisse romande, l&#8217;application de sondages About You avait rapidement r\u00e9uni un panel important de presque 50&#8217;000 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":173146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[450],"tags":[445],"class_list":["post-173141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-attuale","tag-mise-en-avant"],"_links":{"self":[{"href":"https:\/\/www.mistrend.ch\/it\/wp-json\/wp\/v2\/posts\/173141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mistrend.ch\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mistrend.ch\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mistrend.ch\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mistrend.ch\/it\/wp-json\/wp\/v2\/comments?post=173141"}],"version-history":[{"count":1,"href":"https:\/\/www.mistrend.ch\/it\/wp-json\/wp\/v2\/posts\/173141\/revisions"}],"predecessor-version":[{"id":173144,"href":"https:\/\/www.mistrend.ch\/it\/wp-json\/wp\/v2\/posts\/173141\/revisions\/173144"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mistrend.ch\/it\/wp-json\/wp\/v2\/media\/173146"}],"wp:attachment":[{"href":"https:\/\/www.mistrend.ch\/it\/wp-json\/wp\/v2\/media?parent=173141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mistrend.ch\/it\/wp-json\/wp\/v2\/categories?post=173141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mistrend.ch\/it\/wp-json\/wp\/v2\/tags?post=173141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}